For Rachel Callen and the team at Theatre Royal,
It is my pleasure to share these examples of how I’ve successfully executed marketing and communications strategies and created compelling content to exceed the goals of marketing plans.
I look forward to building on these successes for Theatre Royal’s internal and external stakeholders.
All work is my own. Thank you for your consideration.
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Translating important messages and complex information into meaningful content
Created with InDesign for Diversity Travel, I was project lead and principal copywriter for these highly-regarded magazines which provide readers with news, views, tips and advice on the current charity and academic travel landscapes.
Produced for Diversity Travel by incorporating valuable business intelligence insights and conducting interviews with key contacts to provide the public with a snapshot of service success.
Created for the University of Melbourne in Microsoft PowerPoint, this series of guides translates the complexities of Multifactor Authentication into an easy to understand format.
Flyers & Posters
Produced in Canva for the University of Melbourne to grab the readers attention and present key information in a clear and concise way.
I produced this online report of key findings for Diversity Travel after having conducted an extensive survey of over 500 higher education professionals via SurveyMonkey.
Guides & Documentation
Created in Microsoft Word for Diversity Travel, these accessible user guides simplify complex tools to assist new and existing users of Diversity Travel’s bespoke risk management tools and CRM system.
A semi-fictional representation of an academic booker & traveller client created for Diversity Travel, based on real-world insights gleamed from client survey results.
Blogs & Newsletters
"In human terms, this means I aim get the most out of the business tools we use to deliver effective messaging to the right people at the right time."
Producing engaging and insightful videos and media
Produced via Camtasia for the University of Melbourne, this narrated* series of videos helps staff, students and academics to enrol for and understand Multifactor Authentication (MFA).
An exclusive interview produced and filmed on location at the Tamar Island Wetlands Reserve in Launceston for Conservation Volunteers Australia (CVA).
Further examples of informative video guides produced with Adobe Premiere and Camtasia to benefit internal and external stakeholders of all kinds throughout my career.
848 Group Animation
Produced with Microsoft PowerPoint and Adobe Animate for the 848 Group, this promotional video covers key business services in a visually engaging and clear way.
Effective management of CMS systems and website updates
Created with Squiz Matrix for the University of Melbourne, the Cybersecurity microsite enables staff, students and academics to find key information and easily enrol for Multifactor Authentication.
I have successfully managed and demonstrably improved organisations CMS systems and websites since 2014.
- I managed the relaunch of the 848 Group’s company website from inception to completion. Visit www.848.co.
- I implemented key website changes for Diversity Travel’s UK and US company websites and integrated CMS systems, resulting in a 27% traffic increase and 49% bounce rate decrease. Visit www.diversitytravel.com/uk/.
Feral Sites is my young and ambitious web-design enterprise, with 8 happy customers and counting! Feral Sites was launched to embrace an energy for bringing compelling ideas and stories to life with "wildly affordable websites".
- Visit www.feralsites.com
As Sales and Marketing Specialist for the 848 Group, I developed and managed client websites and CMS systems.
- Visit sxdenvironmental.co.uk
Some kind words shared by previous managers and coworkers…
I find Tom full of innovative ideas, a highly enthusiastic individual who understands the vision and helps materialise it.
Tom was a key member of my Change and Comms team. He is a highly skilled and creative individual who produced excellent comms collateral and worked well in a team and independently.
Tom is a creative, dedicated and passionate marketer who combines advanced technical abilities with an innovative approach and genuine commitment to the cause. Tom is great at thinking of novel ways around obstacles and his creativity was a real boon to our team.
Tom joined a large project halfway through its life-cycle and started adding significant value almost immediately. His friendly and proactive approach gave the team confidence in everything that he did, and the end-results did not disappoint. I hope to work with Tom again soon, you’d be lucky to have him on your team!
Ever enthusiastic and happy to help, Tom is an exceptionally talented and creative individual. His creativity is complimented by not only his technical expertise, but the ability to communicate his ideas in a patient, straight-forward manner.
Tom is an absolute delight to work with. He is creative, positive, highly collaborative, has terrific stakeholder engagement and highly productive. His contribution to the project and the wider Change & Communications Practice was highly valued. I would love to work with Tom in the future and believe he would be an asset to any business.
I can honestly say that Tom has been one of the most easy to work with customers who has worked tirelessly to get to grips with an internally undocumented and non-change controlled system before coming to our organisation to help bring it up to date. Tom’s level of detail is second to none, his enthusiasm and engaging personality have made him an absolute pleasure to work with.
Tom joined us during MFA rollout project earlier in 2020 when we required someone who could hit the ground running within Change & Communications team. He quickly picked up the work and produced high quality communication deliverables. His creative out of the box thinking, attention to details, proactive can do attitude and fit for purpose mindset resulted in high quality communication deliverables which were appreciated by the business stakeholders and higher management.
Tom worked on a number of projects in my time working with him including;-the redesign of the main company website, the launch of the a new 848 Comms division and the creation of sales collateral and other digital content used in webinars and customer communications. Tom certainly has the eye for the creative and is capable of combining this with his knowledge of digital tools such as Mailchimp and Photoshop to deliver engaging content.